We all have heard the story of the Little Red Riding Hood. We all know how the story ends. But do we really know how it begins. Do we really know what led the wolf to do what he did? This is his story.
If you thought the digital revolution was over with the demise of legacy media. Think again. The next era of digitization is aiming to reshape legacy businesses in a way that will once again transform how things are done.
You are wondering what lessons on excellence can we learn from 108 years ago in this fast track world of today. Perseverance perhaps? Or the virtues of winning with scarce resources maybe? Not quite so. It’s nothing you would expect…
What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!