Mystical Mercedes Winter

Mystical Mercedes

How Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment?

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Power of Relativity

Power of Relativity

Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…

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Be a troublemaker

Be a troublemaker!

Are you trying to change the game? Then don’t be a problem solver. Be a problem creator. Read on to find out why!

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heart and mind

Get into the heart and the head…

Whatever you are selling – an idea, a product or a proposal it’s a game of both the heart and the mind. Here are some tips from Dan Pink’s “To Sell is Human”.

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Organizations in Freefall

Organizations in Freefall…

Organizations spin out of control all the time. Most continue to nosedive to a permanent doom. But some dramatically turnaround. Here are some lessons from Apple on the most remarkable turnaround in the history of business inspired by the book “Becoming Steve Jobs.”

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