14 years in advertising and branding. 10,000 hours of strategic thinking. 120,000 minutes of brainstorming. I finally took the plunge to the dark side. Sworn to always be true to the world of brands and advertising. Here I am changing sides. Read on as I look back at why I both hated and love advertising.
Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.
If you are reading this post. Congratulations! You’ve made it! The miracles that have happened to make this moment happen are simply unfathomable. Can you imagine one of the foundational elements that brought our universe into existence is dependent on a single ratio! Read more in this blog post…
This blog post is continuation of my earlier post “Everything you know about making presentations is WRONG!” in which I highlight the three criminals of PowerPoint Presentations! Not so long ago I was among the three. In fact that’s a good account of my own personal journey. Thanks to Jon Steel,
GO invent something NOW! You think I am kidding. Sorry to disappoint you my readers. The game has changed. No excuses. You are probably wondering that you are not qualified. No PhD. No nothing. “How could I possibly think about being a scientist?” Think again. Here are some recent examples