game-of-love

Game of Love…or love of the Game?

Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!

Read More
leader-or-a-loser

Are you a leader or a loser?

Leaders do something that losers don’t. They make the hard choices that nobody else would! They make trade-offs! And that makes all the difference! So which one are you?

Read More
abandoned-warehouse

Why big companies lose their way?

Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Just how hard? Read on to know exactly how!

Read More
powerful

What makes a brand powerful?

This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…

Read More
embrace-chaos

Embrace Chaos!

If you had to choose between two paths – one would lead to chaos and the other to certainty. Which one would you choose? Certainty I’m guessing! This blog post would make you think again! (I hope!)

Read More