Journey into the world of telecom branding!

Journey into the world of telecom branding

14 years in advertising and branding. 10,000 hours of strategic thinking. 120,000 minutes of brainstorming. I finally took the plunge to the dark side. Sworn to always be true to the world of brands and advertising. Here I am changing sides. Read on as I look back at why I both hated and love advertising.

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Brand Storytelling

Brand Storytelling

Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.

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Screenshot from the movie Hidden Universe

The Miracle of Our Universe

If you are reading this post. Congratulations! You’ve made it! The miracles that have happened to make this moment happen are simply unfathomable. Can you imagine one of the foundational elements that brought our universe into existence is dependent on a single ratio! Read more in this blog post…

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Martin Luther King was a master orator. Besides all the things he has inspired us with...presentation skills are certainly one of them!

Think Presentations – Think Theatre!

This blog post is continuation of my earlier post “Everything you know about making presentations is WRONG!” in which I highlight the three criminals of PowerPoint Presentations!┬áNot so long ago I was among the three. In fact that’s a good account of my own personal journey. Thanks to Jon Steel,

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Pace of Inventions will never be the same...

Pace of inventions will never be the same…

GO invent something NOW! You think I am kidding. Sorry to disappoint you my readers. The game has changed. No excuses. You are probably wondering that you are not qualified. No PhD. No nothing. “How could I possibly think about being a scientist?” Think again. Here are some recent examples

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