Power of Labelling

Label me to change me!

Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.

Read More
Happy Baby

Ratio of Positivity

So what is the ratio of positivity? How do you experience life? Are you living in bliss? Do you know what it takes for someone to feel happy and content with their life? I mean concretely, quantified. Apparently there is a ratio of positivity at play. Read on to find out more!

Read More
Mystical Mercedes

Mystical Mercedes

This post looks at how Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment.

Read More
Power of Relativity

Power of Relativity

Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…

Read More
Be a troublemaker

Be a troublemaker!

Are you trying to change the game? Then don’t be a problem solver. Be a problem creator. Read on to find out why!

Read More