Art of Influence

The Art of Influencing People!

For a topic like influence you expect pointers on to how to charm your way through an audience or how to craft the perfect pitch or be bold and revolutionary in your thinking and approach! This is now how it’s done! This post is about how to win with your B-game, earning your way up and just following the status quo! Not what you expected? Read on to find out more.

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New Age of Creativity

The New Age of Creativity is here!

The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!

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Chewbacca Mom

“Chewbacca Mom” – Decoding Viral Magic!

The internet has been broken once again! Not by the Kardashians this time but by a Texan Mom sharing the joy she experienced when she bought herself a “Chewbacca” mask! What follows is nothing short of bizarre! Read on to find out why?

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tortoise_hare

The tortoise wins…even in marketing!

We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”

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Knowledge vs. Information

Knowledge vs. Information – Who’s winning?

We are living in a state of information abundance! Our brain is no longer processing the glut of data that we are exposed to everyday! We need to win this battle against information overload and acquire actionable knowledge that can actually make our lives better! How can we do that? We need to create disfluency! Read on to find out how…

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