Volkswagen has done it again! This is simply a brilliant example of how to create influence using social media. As a DDB’er I can safely say that the VW Fun Theory does everything right when it comes to applying the DDB Influence Springboard (a proprietary set of tools to create influence in this new world […]
V(W)iral Marketing at it’s best! Read More »
Ladies and Gentlemen, the telecom revolution is underway! And it’s happening faster than you can imagine! It is simply fascinating when you think about all the things you can do with your mobile phone. I have to say at the cornerstone of this revolution is actually the iPhone – the genius of Steve Jobs. First he masterminded
Remote control your world (starting with your car)! Read More »
The concept of storytelling in advertising is a concept as old as advertising itself! Yet so many TV Commercials produced today ignore this wondrous and entertaining approach to communicating a message. Lately I came across two very good TV commercials that tell a story about a brand and do so beautifully! One is for Jameson
Power of Storytelling! Read More »
Juniper Research says that 1 out of 6 mobile phone users would carry an NFC equipped handset by 2014. That is really something! I think NFC is a very cool piece of technology. Simply stated it would allow us to use our mobile phones like a key to activate object, systems, content etc. or make
Buzz is ripe around NFC! Read More »
Finally after much deliberation I have setup my blog! For the first post I wanted to share a Talk from TED by Rory Sutherland! Oh this guy is amazing! For one he is from Ogilvy. The agency where it all started for me some 10 years ago as I began my journey as a Strategic
A Whole New World! Read More »