Drive the new Lamborghini Aventador NOW!

April 26, 2011

Seriously! If you are reading this then somewhere something inside of you made you question ‘what if this is true!’ Most of you are feeling very skeptical I am sure, but the curious ones amongst you wanted to find out more. Well I have good news…your curiosity is about to be rewarded! This is for real.

The all new Lamborghini Aventador was launched at the Geneva Motor Show last month. OK! So what? Except for those extreme car enthusiasts most of us did not hear about it and will not hear about it unless you see it in a movie or something. More importantly most of us will not be driving one of these unless we are the chosen one! So why should we care? Well the official film has just been released and it has blown me away! WOW! is the word. I have to say this is one of the most awesome car commercials I have ever seen. But then I say this about every Lamborghini commercial.

Why is this such a big deal? Simply because of the fact that this car is a 700hp V12 beast with the highest power to weight ratio compared to any car in it’s class. Which is really a big deal! (By the way I learnt that fact after seeing the film). So what then! Why did this video excite me more than the rational information about the car itself. Well they say a picture is worth more than a thousand words and this video really captures the sheer performance, power and handling of this raging bull in a way that is simply superb! It evokes emotion with every frame!

Trying to decode my own reaction and what you are about to experience in a bit I remembered a concept I had read about in Buyology by Martin Lindstorm. The concept of “mirror neurons”. The idea being that when we see something like an action, our mind replicates and exhibits the same energy and activity of someone who is actually experiencing the act. So for these next three minutes because of the way our mind works, we feel like that driver who is smoothly drifting and cruising through earthquakes and armageddon! So when I said drive the new Lamborghini Aventador NOW I really meant it. At least in your mind! So without any further delay I proudly present to you an experience in the Lamborghini Aventador – the newest bull from Italy. Check it out!

YouTube Video Link

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