Magnum takes you on a Pleasure Hunt!

April 23, 2011
“Any sufficiently advanced technology is indistinguishable from magic”
Arthur C. Clarke“Profiles of The Future”, 1961

This is probably the best way to describe Magnum’s Pleasure Hunt – an interactive experience that has been created to launch a new flavor for their ‘Temptation’ range. Like all good ideas, unconnected elements have been brought together to create an entirely new concept. Treasure hunt, the age-old game used by marketers to death, is presented afresh in the form of a virtual ‘pleasure’ hunt, taking a big creative leap from the original. The target group of ‘pleasure-seekers’ and their passions have been nicely captured through the array of brands selected for the experience.

In the end it’s a simple flash game that makes good use of technology and creativity to create a feeling of going from site to site as our virtual girl interacts with elements on the screen to collect bonbons. I think this is a great example of an interactive brand experience executed to perfection.  You can experience the magic here or check out the video capture of the game below. It’s definitely worth a play!

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