Real-Time Marketing! Are you ready?

February 19, 2013

Finally! After months of trying to figure out a platform for publishing my paper on Real Time Marketing I decided to publish it as an iBook! What a platform it is!

It was a whole lot of fun using iBooks Author to turn this idea into a reality. It took a lot of time but it was certainly worth the effort. I reckon I would be doing more of this in the days to come, Inshallah (God Willing), so watch this space!

So what is this paper all about? Here is a quick intro!

The world is changing. We are moving from an offline era to an “always on” 24/7 era. Consumers both young and old have embraced this lifestyle. Brands also need to engage with their consumers in these virtual spaces to stay relevant. Marketers need to evolve from a static campaign driven approach to a world of real-time conversation and engagement. This e-paper aims to introduce the reader to this new world of “Real Time Marketing”

You can download it as an iBook from here or search “Real Time Marketing” on the iBookstore to read it on your iPad. Otherwise, you can read it in PDF format below. Enjoy! Feedback is always appreciated.