About
First things first! What is Incito Mentis anyways?! Well lately I think I have had a thing for all things Latin. I think it started with Luciola*, a Telecom Brand Strategy unit recently setup in Dubai. I am one of the founder members and working there as the Strategy Director. So here I was looking for something really simple but wanted to say it in a fresh new way! I guess this is what we do in my business make the ordinary extraordinary or make the unfamiliar familiar. Who am I you ask? My name is Syed Abdul Karim (aka AK!) I am a Strategic Planner by profession, but at heart I am a branding enthusiast. I love the business of building brands and the creativity that comes with it. A beautiful part of my work is to explore new ideas, seek inspiration, mine for powerful human insights that enable creativity. So what is Incito Mentis? Incito is Latin for ‘to excite, spur, inspire, increase, hasten, urge on’ and Mentis is Latin for ‘mind’. In other words this blog is about “inspiring, exciting, spurring the mind”. I have created this blog to log anything that inspires me in my journey of ideas and creativity. This way I can share what I am learning with my fellow explorers and learn from them along the way!
Specifically this blog is going to cover the following areas :
Ideas – any kind of ideas, from branding, advertising, media to anything that can be used to build a brand
Insights – any kind of observation that sheds light on human behavior and to what drives people with respect to brands
Technology – this has become a critical element of the marketing space. Technology is converging with the world of media and is changing how brands are going to be built. It is important to keep an eye on this space, besides it is something I am personally very passionate about!
