The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!
Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!
Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.