Category Archive for "Ideas"

New Age of Creativity

The New Age of Creativity is here!

The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!

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Super Bowl 50

My favorite ads from “the big game” #SB50

Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!

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Branding and emotional relevance

Branding – It’s all about ensuring emotional relevance!

Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.

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Mystical Mercedes

Mystical Mercedes

This post looks at how Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment.

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SuperBowl 2015

Stories of Friendship, Love and God!

Super Bowl – the sporting event that has turned the tide of advertising. The event where more people watch the game for the ads than for the game itself. Find out why!

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