Category Archive for "Insights"

you-are-all-liars

You are all liars…especially if you work in advertising!

Oh and those creative types! They are biggest liars in the world! Don’t believe me! Well I have research to back up my claims! Read on to find out how exactly.

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pebbles-minimalism

How a simple object can mean so much?

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!

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game-of-love

Game of Love…or love of the Game?

Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!

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abandoned-warehouse

Why big companies lose their way?

Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Just how hard? Read on to know exactly how!

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powerful

What makes a brand powerful?

This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…

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