Category Archive for "Insights"

What makes a brand powerful?

This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…

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Embrace Chaos!

If you had to choose between two paths – one would lead to chaos and the other to certainty. Which one would you choose? Certainty I’m guessing! This blog post would make you think again! (I hope!)

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Go **** yourself!

It’s not often I use a title with profanity in it! I didn’t do it for impact! But you really really need to just go and **** yourself! Trust me! Your life depends on it!

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The Art of Influencing People!

For a topic like influence you expect pointers on to how to charm your way through an audience or how to craft the perfect pitch or be bold and revolutionary in your thinking and approach? Wrong! This post is about how to win with your B-game, earn your way up and just follow the status quo! Not what you expected? Read on to find out more.

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The tortoise wins…even in marketing!

We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”

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