Category Archive for "Insights"

Influencing Behavior

Influencing behavior in the name of humanity!

Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…

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Power of Labelling

Label me to change me!

Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.

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Happy Baby

Ratio of Positivity

So what is the ratio of positivity? How do you experience life? Are you living in bliss? Do you know what it takes for someone to feel happy and content with their life? I mean concretely, quantified. Apparently there is a ratio of positivity at play. Read on to find out more!

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Power of Relativity

Power of Relativity

Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…

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heart and mind

Get into the heart and the head…

Whatever you are selling – an idea, a product or a proposal it’s a game of both the heart and the mind. Here are some tips from Dan Pink’s “To Sell is Human”.

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