Insights

The Art of Influencing People!

For a topic like influence you expect pointers on to how to charm your way through an audience or how to craft the perfect pitch or be bold and revolutionary in your thinking and approach? Wrong! This post is about how to win with your B-game, earn your way up and just follow the status quo! Not what you expected? Read on to find out more.

The tortoise wins…even in marketing!

We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”

Knowledge vs. Information – Who’s winning?

We are living in a state of information abundance! Our brain is no longer processing the glut of data that we are exposed to everyday! We need to win this battle against information overload and acquire actionable knowledge that can actually make our lives better! How can we do that? We need to create disfluency! Read on to find out how…

Neuroscience, religion and the world we live in!

Science and religion are topics that are hardly ever discussed together without provoking some kind of conflict! Neuroscience has proven that this conflict is more than just hurt egos and rigid beliefs. It is deep rooted in the way our brain works and how we process religious belief. Read on and find out for yourself!

TEDx Mobily “Power of Perceptions”

Perceptions are powerful because they define our reality. But the fact that they can be so easily manipulated and that mere words and visuals can influence behavior to such an extent is far beyond what I had ever imagined.