tortoise_hare

The tortoise wins…even in marketing!

We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”

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Knowledge vs. Information

Knowledge vs. Information – Who’s winning?

We are living in a state of information abundance! Our brain is no longer processing the glut of data that we are exposed to everyday! We need to win this battle against information overload and acquire actionable knowledge that can actually make our lives better! How can we do that? We need to create disfluency! Read on to find out how…

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Neuroscience and Religion

Neuroscience, religion and the world we live in!

Science and religion are topics that are hardly ever discussed together without provoking some kind of conflict! Neuroscience has proven that this conflict is more than just hurt egos and rigid beliefs. It is deep rooted in the way our brain works and how we process religious belief. Read on and find out for yourself!

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Super Bowl 50

My favorite ads from “the big game” #SB50

Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!

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Is your work signature worthy

Is your work signature worthy?

Every piece of work you put out there defines you. Either you can make it shout or you can pass by silently like a ship in the night! Here are some of my thoughts on how to make it WOW!

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