Posts Tagged "Advertising"

No Insight! No Idea?

“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative

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Are you ready? Cannes Lions 2012 - Incito Mentis

Mind Blowing Lessons from the Cannes Lions 2012

Yes. You might think I am exaggerating. Rest assured. I am not. Get ready for the next level. Cannes Lions Seminars 2012 brought together the greatest minds from the world of advertising, marketing and media. From Arianna Huffington to Jim Stengel, from Amir Kassaei to Paul Adams and more. The

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Power of Analogy

How do you tell a vanilla story in a way that is fresh and surprising? Use an analogy. Their power is undeniable. From the oldest religious texts to modern day pep talk analogies are a great way to make a point. Advertising is all about making a point and in

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Is this great media neutral thinking or what?

Creativity is a strange thing! It’s elusive and daunting but at the same time it is so easy to find senior creatives living with a false sense of greatness, believing that every piece of work they create is God’s gift to the planet. Yet when you see creative brilliance the

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Advertising as an Art Form!

It’s amazing how a powerful story can be told in just under 60 seconds. In fact sometimes it can be done in as little as 30 seconds. This is truly a masterful achievement. This is when advertising transcends from blatant commercialism to a higher art form. The way a poet

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