Posts Tagged "Automotive"

Remember passing the pillow!

Remember the game, “Passing the Pillow” an object that holds a very near and dear utility becomes an object of fun and play. That is what’s happening to the world of advertising. From something that conveys a message (mostly unsolicited I dare say!) to something that is all about play,

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How to make something hot even hotter?

We are talking about a Lamborghini here. Does it need a pitch? Who does not want to own a Lamborghini? Those who can afford an Enzo or those who already own the last two I guess! Why would you need to make a TV ad for a Lamborghini? Probably the

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V(W)iral Marketing at it’s best!

Volkswagen has done it again! This is simply a brilliant example of how to create influence using social media. As a DDB’er I can safely say that the VW Fun Theory does everything right when it comes to applying the DDB Influence Springboard (a proprietary set of tools to create

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Remote control your world (starting with your car)!

Ladies and Gentlemen, the telecom revolution is underway! And it’s happening faster than you can imagine! It is simply fascinating when you think about all the things you can do with your mobile phone. I have to say at the cornerstone of this revolution is actually the iPhone – the genius of

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