Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…
Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.
Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…
What you remember and what you experience are two entirely different things! What if you experienced long durations of pain and preferred it versus short bursts of intense pain just because you can’t recollect duration of an experience but only it’s intensity. Surprised? Read on to find out more…
If you always hated economics then this blog post is for you. If you love classical economics then you are in for a few surprises. Thank you Daniel Kahneman for your insightful and mind-opening book “Thinking Fast and Slow.” This is another blog post inspired by this gem of a book on Behavioral Economics. Read on to find out what the buzz is all about!