Posts Tagged "Books"

Influencing behavior in the name of humanity!

Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…

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Label me to change me!

Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.

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Power of Relativity

Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…

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Get into the heart and the head…

Whatever you are selling – an idea, a product or a proposal it’s a game of both the heart and the mind. Here are some tips from Dan Pink’s “To Sell is Human”.

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Organizations in Freefall…

Organizations spin out of control all the time. Most continue to nosedive to a permanent doom. But some dramatically turnaround. Here are some lessons from Apple on the most remarkable turnaround in the history of business inspired by the book “Becoming Steve Jobs.”

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