Every piece of work you put out there defines you. Either you can make it shout or you can pass by silently like a ship in the night! Here are some of my thoughts on how to make it WOW!
Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…
Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.
Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…
Whatever you are selling – an idea, a product or a proposal it’s a game of both the heart and the mind. Here are some tips from Dan Pink’s “To Sell is Human”.
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