Brand Management

One year on the dark side…

In my one year working in a branding role at a telecom company I learnt some interesting lessons. From the need for simple strategies, to the challenges of execution. In the end it’s about getting the job done and delivering results! No excuses! Read on to find out more…

Strategy is King…Execution is Queen…Leadership is everything!

Some lessons one should never forget and should always be revisited. Here are some musings on the importance of leadership and putting it in perspective with strategy and execution. If there is anything that matters it is a leader and his ability to envision, enable and energize. If that is in place everything else will follow. Nothing else matters! Read more in this post!