Posts Tagged "Brand Strategy"

Brand Storytelling

Brand Storytelling

Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.

Read More

The Game is Changing!

“Because life is not a spectator sport” – a tagline for Reebok in the 1980s is the mantra for brand building in the 21st century. Brands cannot expect consumers to be static spectators to their messages. Participation is becoming second nature in everything we are doing. Even the way we

Read More

Uninor celebrates everyday heroes!

Uninor, a joint venture between Unitech a local real estate giant and the Norway based Telenor Group, launched their mobile network service in India. In a market cluttered with about 13 operators (including at least 7 major operators) and a half billion connections already sold, Uninor has a tough task

Read More

V(W)iral Marketing at it’s best!

Volkswagen has done it again! This is simply a brilliant example of how to create influence using social media. As a DDB’er I can safely say that the VW Fun Theory does everything right when it comes to applying the DDB Influence Springboard (a proprietary set of tools to create

Read More