Culture

How a simple object can mean so much?

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!

Inverting the Leadership Paradigm

Leadership is about power and privilege. Or is it? Does being a leader really mean entitlement to luxury as a necessary perk of the job regardless of the circumstances of the people one is leading? I don’t think so. Here is an alternative perspective inspired by one of the greatest leaders in history.

Why big ideas don’t happen?

As a branding professional I have always aspired to lead and enable award-winning work, the kind of stuff that gets a Cannes Lions Grand Prix! However this has been a huge challenge in Saudi Arabia. In this post I look at some of the key factors that are hindering creativity in this market in my opinion. Let me know what you think.

Made to Shake!

Why do some ideas go mega viral? Why did Gangnam Style get over a billion views on YouTube? Why did “Harlem Shake” move the world? Don’t know about you but if there is anybody who DOES know the answers then it’s the Heath Brothers. Viral hits or pretty much all great ideas are simply about …

Made to Shake! Read More »