Human Behavior

Power of Relativity

Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…

Get into the heart and the head…

Whatever you are selling – an idea, a product or a proposal it’s a game of both the heart and the mind. Here are some tips from Dan Pink’s “To Sell is Human”.

There are two sides to every person!

What you remember and what you experience are two entirely different things! What if you experienced long durations of pain and preferred it versus short bursts of intense pain just because you can’t recollect duration of an experience but only it’s intensity. Surprised? Read on to find out more…

Driving Change Through Imagination

Change is hard. Radical change harder. No news here. But it is not impossible. Stephen Covey and the Heath brothers (Dan & Chip) have shared some interesting insights on how to drive change through the power of imagination. Read on to find out more…

Economics of Regret

If you always hated economics then this blog post is for you. If you love classical economics then you are in for a few surprises. Thank you Daniel Kahneman for your insightful and mind-opening book “Thinking Fast and Slow.” This is another blog post inspired by this gem of a book on Behavioral Economics. Read on to find out what the buzz is all about!