Human Behavior

All the world needs are small ideas!

Big problems needs big ideas right? How can all the colossal problems plaguing our world be solved without a big idea? From malnutrition to obesity here are two small ideas that changed their world. Inspired by the insightful book “Switch” by Chip and Dan Heath this blog post that will change the way you look at ideas!

The power of the negative

Here is anothe insight from Daniel Kahneman’s book “Thinking Fast and Slow” on how we are hardwired to respond more strongly to threats versus opportunities. As to why a single strawberry can’t have the same affect as a single cockroach. Read on to find out why!

Mobile Technology and it’s Impact on Human Behavior

This post was inspired by my keynote at Digit 2.0 – a Digital Marketing Conference hosted by PAS in October of this year. Based on a mobile trends report I did for a telecom consultancy I covered three insights as to how mobile technology has impacted human behavior. The terms used are ones I have coined myself to capture the concept of what I am trying to say. They are instaniety, indigivuality and techpowered.

Are you out of your mind?

This is a blog post inspired by Daniel Kahneman’s book “Thinking Fast and Slow” on how we really can’t learn much from the past when it comes to predicting the future, and that most business and economic success comes down to a simple surprising fact! Get ready to be shocked…