It is amazing how the human brain works. Some of the findings from behavioral economics on our decision making abilities are both shocking and fascinating, to say the least. It’s like looking at an engine from the inside and seeing how everything works. As a planner understanding human behavior is
I bumped across a tweet by Chris Voss on the subject and it intrigued me quite a bit. This is highly unusual considering the fact that in Saudi Arabia at Applebees there is a note on the bill that reminds you to please tip the server despite the service charge!
What can I say about Dan Ariely! This book is simply awesome! It’s a goldmine of insights. A must-read for planners looking to understand human behavior. This whole idea of behavioral economics is very intriguing (I did a post earlier on the same subject). Through a series of experiments Dan