Posts Tagged "India"

Creating a new paradigm for weddings in India

JWT Mumbai’s Diamond Bride Campaign is a great example of rock-solid strategic thinking. It demonstrates how a deep consumer insight can lead to a major change in behavior. It shows how something as rooted as tradition can be challenged and how a new paradigm can be created. De Beers India

Read More

Uninor celebrates everyday heroes!

Uninor, a joint venture between Unitech a local real estate giant and the Norway based Telenor Group, launched their mobile network service in India. In a market cluttered with about 13 operators (including at least 7 major operators) and a half billion connections already sold, Uninor has a tough task

Read More