Posts Tagged "Marketing"

How digitization is shaping the next era in business?

If you thought the digital revolution was over with the demise of legacy media. Think again. The next era of digitization is aiming to reshape legacy businesses in a way that will once again transform how things are done.

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How a simple object can mean so much?

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!

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Game of Love…or love of the Game?

Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!

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What makes a brand powerful?

This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…

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“Chewbacca Mom” – Decoding Viral Magic!

The internet has been broken once again! Not by the Kardashians this time but by a Texan Mom sharing the joy she experienced when she bought herself a “Chewbacca” mask! What follows is nothing short of bizarre! Read on to find out why?

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