As a branding professional I have always aspired to lead and enable award-winning work, the kind of stuff that gets a Cannes Lions Grand Prix! However this has been a huge challenge in Saudi Arabia. In this post I look at some of the key factors that are hindering creativity in this market in my opinion. Let me know what you think.
Ever heard of Vitamin Waw! It is an extremely potent rare form of vitamin found only in certain parts of the world. It can be a life saver, a game changer, can give you wings like the ones that not even Red Bull can match. Great thing about it, unlike
Welcome to 2012! As with every new year this year too brings with it new hope and a plethora of new year resolutions that unlike yesteryears would not be forgotten right after they are carved in stone…err…on a tablet I presume. Something tells me they too would meet a fate
You could be excused for thinking that Saudi Arabia is one of the richest countries in the world! With a GDP per capita in the Top 50s and estimated cash reserves of over $500 billion at the end of 2010 prove this! Add to that the news of Qatar being
This September I completed my sixth year of working in Saudi Arabia as Planning Director for DDB. Through the years I have come across many different perspectives and researches on the country and it was not so long ago that I tried to assimilate my learning and chalk out a