It’s been a little over a year since I started this blog. Quite a journey I must say. I learnt quite a few things about myself and quite a bit about blogging. My first personal learning was the realization that I really enjoy writing. I wonder how I ever managed without blogging. The most important personal benefit is …
For a brand that started out in the year 1937 as a fragrance for woman Old Spice has certainly come a long way. For Procter and Gamble, a company known for it’s classic (read as formulaic) approach to advertising since the 1950’s that included x times of product mentions/product shots followed by media bombardment to drive …
In the Luciola Global Consumer Trends report one of the trends covered is Virtunity. What is Virtunity? It’s how digital technologies like the internet and mobile are enabling individuals to live and interact within virtual communities and in some ways allowing us to indulge and explore our alter ego. Now another dimension is being added …