Posts Tagged "Strategic Thinking"

Hello Shopper Marketing!

What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!

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The tortoise wins…even in marketing!

We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”

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My favorite ads from “the big game” #SB50

Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!

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Branding – It’s all about ensuring emotional relevance!

Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.

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All the world needs are small ideas!

Big problems needs big ideas right? How can all the colossal problems plaguing our world be solved without a big idea? From malnutrition to obesity here are two small ideas that changed their world. Inspired by the insightful book “Switch” by Chip and Dan Heath this blog post that will change the way you look at ideas!

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