Posts Tagged "Strategic Thinking"

Story of Saudi Arabia through the eyes of a Strategic Planner

This September I completed my sixth year of working in Saudi Arabia as Planning Director for DDB. Through the years I have come across many different perspectives and researches on the country and it was not so long ago that I tried to assimilate my learning and chalk out a

Read More

Social Media and the Illusion of Achievement!

I am probably very wrong but in my opinion there is a huge downside to Web 2.0. Despite the numerous tools and filters available one can easily get carried away in this vast ocean of knowledge and data that is sweeping at currents faster than those that flow beneath Antartica!

Read More

Think Small

No this post is not about the 2012 VW Beetle that was launched earlier this week in three cities around the world. This post is about a profound idea that is changing our world – “Small is the new Big.” The magnitude of this concept is not so apparent at

Read More

Creating a new paradigm for weddings in India

JWT Mumbai’s Diamond Bride Campaign is a great example of rock-solid strategic thinking. It demonstrates how a deep consumer insight can lead to a major change in behavior. It shows how something as rooted as tradition can be challenged and how a new paradigm can be created. De Beers India

Read More