The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!
Are we reaching a tipping point in technological innovation? Can the updates to sensory technology as seen in CES this year really unlock the potential of connected devices? Some of the showcases were simply awesome to say the least!