Posts Tagged "W+K"

No Insight! No Idea?

“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative

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Coca Cola’s Big Music Push

Coca Cola, the iconic brand that sits at the top of the 100 most valuable brands list according to Interbrand, is making a big push into the musical array in 2011. For a sugary drink that is not really good for anyone holding the top spot really goes to show

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Old Spice – New Flame

For a brand that started out in the year 1937 as a fragrance for woman Old Spice ¬†has certainly come a long way. For Procter and Gamble, a company known for it’s classic (read as¬†formulaic) approach to advertising since the 1950’s that included x times of product mentions/product shots followed

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