Posts Tagged "viral"
KLM delivers spontaneous joy!
Planned Spontaneity – a term coined by trendwatching.com in their report from December 2003. When I first came across it I truly believed that it was an idea based on a powerful human truth that had the potential to deliver a compelling brand experience. In fact it was only last month
Ted Williams and the ‘Long Tail’ of Talent!
The Internet has done it again! Ted Williams a 54 year old from Columbus, Ohio – a homeless, jobless nobody just 3 days ago has not only got a home and a job! He has been a guest star on the “Today” Show, “Late Night with Jimmy Fallon” and is now probably on
Remember passing the pillow!
Remember the game, “Passing the Pillow” an object that holds a very near and dear utility becomes an object of fun and play. That is what’s happening to the world of advertising. From something that conveys a message (mostly unsolicited I dare say!) to something that is all about play,
V(W)iral Marketing at it’s best!
Volkswagen has done it again! This is simply a brilliant example of how to create influence using social media. As a DDB’er I can safely say that the VW Fun Theory does everything right when it comes to applying the DDB Influence Springboard (a proprietary set of tools to create
