viral

KLM delivers spontaneous joy!

Planned Spontaneity – a term coined by trendwatching.com in their report from December 2003. When I first came across it I truly believed that it was an idea based on a powerful human truth that had the potential to deliver a compelling brand experience. In fact it was only last month I was thinking along those …

KLM delivers spontaneous joy! Read More »

Remember passing the pillow!

Remember the game, “Passing the Pillow” an object that holds a very near and dear utility becomes an object of fun and play. That is what’s happening to the world of advertising. From something that conveys a message (mostly unsolicited I dare say!) to something that is all about play, participation and like the game …

Remember passing the pillow! Read More »