Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!
Leadership is about power and privilege. Or is it? Does being a leader really mean entitlement to luxury as a necessary perk of the job regardless of the circumstances of the people one is leading? I don’t think so. Here is an alternative perspective inspired by one of the greatest leaders in history.
Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.