Leadership is about power and privilege. Or is it? Does being a leader really mean entitlement to luxury as a necessary perk of the job regardless of the circumstances of the people one is leading? I don’t think so. Here is an alternative perspective inspired by one of the greatest leaders in history.
Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.