Inverting the leadership paradigm

Inverting the Leadership Paradigm

Leadership is about power and privilege. Or is it? Does being a leader really mean entitlement to luxury as a necessary perk of the job regardless of the circumstances of the people one is leading? I don’t think so. Here is an alternative perspective inspired by one of the greatest leaders in history.

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TEDx Mobily - Power of Perceptions

TEDx Mobily “Power of Perceptions”

Perceptions are powerful because they define our reality. But the fact that they can be so easily manipulated and that mere words and visuals can influence behavior to such an extent is far beyond what I had ever imagined.

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Branding and emotional relevance

Branding – It’s all about ensuring emotional relevance!

Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.

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Influencing Behavior

Influencing behavior in the name of humanity!

Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…

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Power of Labelling

Label me to change me!

Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.

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