Category Archive for "Insights"

Fallacy of First Impressions

We as a species believe we are a good judge of character. We make snap judgements about someone we meet in a matter of seconds. And I’m here to tell you that your judgement is worth nada, zilch, bupkis!

Read More

It’s a bird…it’s a plane…no, it’s just a bird!

Did you know that your productivity fluctuates throughout the day? And that some parts of the day are more suited to certain types of tasks? It all comes down to what kind of bird you are…

Read More

Hello Shopper Marketing!

What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!

Read More

You are all liars…especially if you work in advertising!

Oh and those creative types! They are biggest liars in the world! Don’t believe me! Well I have research to back up my claims! Read on to find out how exactly.

Read More

How a simple object can mean so much?

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!

Read More