Fallacy of First Impressions

We as a species believe we are a good judge of character. We make snap judgements about someone we meet in a matter of seconds. And I’m here to tell you that your judgement is worth nada, zilch, bupkis!

Hello Shopper Marketing!

What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!

How a simple object can mean so much?

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!