JWT Mumbai’s Diamond Bride Campaign is a great example of rock-solid strategic thinking. It demonstrates… Read the postCreating a new paradigm for weddings in India
I bumped across a tweet by Chris Voss on the subject and it intrigued me… Read the postWhy is it an insult to tip waiters in Iceland?
What can I say about Dan Ariely! This book is simply awesome! It’s a goldmine… Read the postPredictably Irrational – Understanding the Human Mind
Finally after much deliberation I have setup my blog! For the first post I wanted… Read the postA Whole New World!