Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!
Game of Love…or love of the Game? Read More »
Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Just how hard? Read on to know exactly how!
Why big companies lose their way? Read More »
This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…
What makes a brand powerful? Read More »
If you had to choose between two paths – one would lead to chaos and the other to certainty. Which one would you choose? Certainty I’m guessing! This blog post would make you think again! (I hope!)
It’s not often I use a title with profanity in it! I didn’t do it for impact! But you really really need to just go and **** yourself! Trust me! Your life depends on it!