Branding and emotional relevance

Branding – It’s all about ensuring emotional relevance!

Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.

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Influencing Behavior

Influencing behavior in the name of humanity!

Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…

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Power of Labelling

Label me to change me!

Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.

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Happy Baby

Ratio of Positivity

So what is the ratio of positivity? How do you experience life? Are you living in bliss? Do you know what it takes for someone to feel happy and content with their life? I mean concretely, quantified. Apparently there is a ratio of positivity at play. Read on to find out more!

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Mystical Mercedes

Mystical Mercedes

This post looks at how Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment.

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