Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.
So what is the ratio of positivity? How do you experience life? Are you living in bliss? Do you know what it takes for someone to feel happy and content with their life? I mean concretely, quantified. Apparently there is a ratio of positivity at play. Read on to find out more!