This September I completed my sixth year of working in Saudi Arabia as Planning Director for DDB. Through the years I have come across many different perspectives and researches on the country and it was not so long ago that I tried to assimilate my learning and chalk out a point-of-view. It was triggered by […]
Story of Saudi Arabia through the eyes of a Strategic Planner Read More »
Creativity is a strange thing! It’s elusive and daunting but at the same time it is so easy to find senior creatives living with a false sense of greatness, believing that every piece of work they create is God’s gift to the planet. Yet when you see creative brilliance the end product seems so simple
Is this great media neutral thinking or what? Read More »
I am probably very wrong but in my opinion there is a huge downside to Web 2.0. Despite the numerous tools and filters available one can easily get carried away in this vast ocean of knowledge and data that is sweeping at currents faster than those that flow beneath Antartica! Why do I say that?
Social Media and the Illusion of Achievement! Read More »
It’s amazing how a powerful story can be told in just under 60 seconds. In fact sometimes it can be done in as little as 30 seconds. This is truly a masterful achievement. This is when advertising transcends from blatant commercialism to a higher art form. The way a poet manages to say so much
Advertising as an Art Form! Read More »
The world is moving at a zipping fast space. While you read this post the world have tweeted away at about 2200 Tweets per second, Tumbled (is that what it’s called?) about 333 posts per second, Facebook’d about 12,000 status updates per second and sent about 280,000 emails per second. Not that these are a