Hello Shopper Marketing!
What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!
You don’t control ***t!
This is one of those posts that aims to put life in perspective. The fact that so much of what has happened and is happening around us is far greater and bigger than us. You might feel very small after reading it. I hope you do because that is exactly the point – to celebrate our nothingness! Enjoy!
You are all liars…especially if you work in advertising!
Oh and those creative types! They are biggest liars in the world! Don’t believe me! Well I have research to back up my claims! Read on to find out how exactly.
How a simple object can mean so much?
The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!
Game of Love…or love of the Game?
Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!