This is a blog post inspired by Daniel Kahneman’s book “Thinking Fast and Slow” on how we really can’t learn much from the past when it comes to predicting the future, and that most business and economic success comes down to a simple surprising fact! Get ready to be shocked…
Are you out of your mind? Read More »
14 years in advertising and branding. 10,000 hours of strategic thinking. 120,000 minutes of brainstorming. I finally took the plunge to the dark side. Sworn to always be true to the world of brands and advertising. Here I am changing sides. Read on as I look back at why I both hated and love advertising.
Journey into the world of telecom branding Read More »
Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.
Brand Storytelling Read More »
If you are reading this post. Congratulations! You’ve made it! The miracles that have happened to make this moment happen are simply unfathomable. Can you imagine one of the foundational elements that brought our universe into existence is dependent on a single ratio! Read more in this blog post…
The Miracle of Our Universe Read More »
This blog post is continuation of my earlier post “Everything you know about making presentations is WRONG!” in which I highlight the three criminals of PowerPoint Presentations! Not so long ago I was among the three. In fact that’s a good account of my own personal journey. Thanks to Jon Steel, who I believe is THE
Think Presentations – Think Theatre! Read More »