Books

Changing the game

In a battle you expect the stronger, the more skillful, the resourceful, the better trained to always win! What if that convention is challenged. What if the disadvantaged can exact defeat on the all-powerful! This a blog post about some of them!

The power of the negative

Here is anothe insight from Daniel Kahneman’s book “Thinking Fast and Slow” on how we are hardwired to respond more strongly to threats versus opportunities. As to why a single strawberry can’t have the same affect as a single cockroach. Read on to find out why!

Is branding really evil?

Did a candy brand really target babies in the womb to market their product? Did a mall really use sonic branding to target pregnant women and drive the loyalty of their children for generations to come? Are hand gels and sanitizers selling nothing more than paranoia? Read this post to find out…

Are you out of your mind?

This is a blog post inspired by Daniel Kahneman’s book “Thinking Fast and Slow” on how we really can’t learn much from the past when it comes to predicting the future, and that most business and economic success comes down to a simple surprising fact! Get ready to be shocked…

The Miracle of Our Universe

If you are reading this post. Congratulations! You’ve made it! The miracles that have happened to make this moment happen are simply unfathomable. Can you imagine one of the foundational elements that brought our universe into existence is dependent on a single ratio! Read more in this blog post…