Why big companies lose their way?
Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Just how hard? Read on to know exactly how!
Brand Strategy
What makes a brand powerful?
This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…
Branding – It’s all about ensuring emotional relevance!
Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.
Apple – the greatest mass market brand in the world!
A brand for creators has now became a brand for consumers. The edgiest, coolest brand in the world now reigns supreme as a mass market behemoth. Can it continue dominating without going back to its roots?
One year on the dark side…
In my one year working in a branding role at a telecom company I learnt some interesting lessons. From the need for simple strategies, to the challenges of execution. In the end it’s about getting the job done and delivering results! No excuses! Read on to find out more…