Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!
My favorite ads from “the big game” #SB50 Read More »
It’s amazing how a powerful story can be told in just under 60 seconds. In fact sometimes it can be done in as little as 30 seconds. This is truly a masterful achievement. This is when advertising transcends from blatant commercialism to a higher art form. The way a poet manages to say so much
Advertising as an Art Form! Read More »
The concept of storytelling in advertising is a concept as old as advertising itself! Yet so many TV Commercials produced today ignore this wondrous and entertaining approach to communicating a message. Lately I came across two very good TV commercials that tell a story about a brand and do so beautifully! One is for Jameson
Power of Storytelling! Read More »