Just finished reading another amazing book by Daniel Pink – Drive. It’s a nice amalgamation of thoughts and learning from some of the greatest psychologists and behavioral economists of our time and Dan Pink wonderfully builds on their thinking to give us a nice operating system for the 21st century – dubbed Motivation 3.0. It …
It is amazing how the human brain works. Some of the findings from behavioral economics on our decision making abilities are both shocking and fascinating, to say the least. It’s like looking at an engine from the inside and seeing how everything works. As a planner understanding human behavior is always a cherished and critical part of …
I bumped across a tweet by Chris Voss on the subject and it intrigued me quite a bit. This is highly unusual considering the fact that in Saudi Arabia at Applebees there is a note on the bill that reminds you to please tip the server despite the service charge! It made me want to …
What can I say about Dan Ariely! This book is simply awesome! It’s a goldmine of insights. A must-read for planners looking to understand human behavior. This whole idea of behavioral economics is very intriguing (I did a post earlier on the same subject). Through a series of experiments Dan repeatedly proves his point about …
Predictably Irrational – Understanding the Human Mind Read More »