JWT

Is this great media neutral thinking or what?

Creativity is a strange thing! It’s elusive and daunting but at the same time it is so easy to find senior creatives living with a false sense of greatness, believing that every piece of work they create is God’s gift to the planet. Yet when you see creative brilliance the end product seems so simple […]

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Creating a new paradigm for weddings in India

Insights

JWT Mumbai’s Diamond Bride Campaign is a great example of rock-solid strategic thinking. It demonstrates how a deep consumer insight can lead to a major change in behavior. It shows how something as rooted as tradition can be challenged and how a new paradigm can be created. De Beers India came up with a very

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