Power of Relativity
Using the right relative comparison is a powerful way to influence choice. You would be surprised by it’s impact just by changing the way choices are setup! Read on to find out more…
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Marketing
Apple – the greatest mass market brand in the world!
A brand for creators has now became a brand for consumers. The edgiest, coolest brand in the world now reigns supreme as a mass market behemoth. Can it continue dominating without going back to its roots?
Apple – the greatest mass market brand in the world! Read More »
One year on the dark side…
In my one year working in a branding role at a telecom company I learnt some interesting lessons. From the need for simple strategies, to the challenges of execution. In the end it’s about getting the job done and delivering results! No excuses! Read on to find out more…
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Challenges of Building a Telecom Brand
At a communication level the role of branding is to bring the brand promise to life through creativity, at a business however the goal is to bring the brand promise to life at every touch point the brand owns and this takes the challenge to a whole new level. Read more about some of the challenges I experienced first hand…
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Real-Time Marketing! Are you ready?
Finally! After months of trying to figure out a platform for publishing my paper on Real Time Marketing I decided to publish it as an iBook! What a platform it is! It was a whole lot of fun using iBooks Author to turn this idea into a reality. It took a lot of time but
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