P&G

Sports Marketing 2.0 – Create ‘Random Greatness’

What happens when sports marketing meets Web 2.0? You get content that spreads like a forest fire blazing through the web. It is apparently random and insanely awesome! Sports is a youth passion that brands often leverage on to using the celebrity status of sporting giants to connect with their audience. Pepsi for one has […]

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Old Spice – New Flame

Ideas

For a brand that started out in the year 1937 as a fragrance for woman Old Spice has certainly come a long way. For Procter and Gamble, a company known for it’s classic (read as formulaic) approach to advertising since the 1950’s that included x times of product mentions/product shots followed by media bombardment to drive

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