Hello Shopper Marketing!
What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!
POV
You are all liars…especially if you work in advertising!
Oh and those creative types! They are biggest liars in the world! Don’t believe me! Well I have research to back up my claims! Read on to find out how exactly.
Game of Love…or love of the Game?
Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!
Go **** yourself!
It’s not often I use a title with profanity in it! I didn’t do it for impact! But you really really need to just go and **** yourself! Trust me! Your life depends on it!
Neuroscience, religion and the world we live in!
Science and religion are topics that are hardly ever discussed together without provoking some kind of conflict! Neuroscience has proven that this conflict is more than just hurt egos and rigid beliefs. It is deep rooted in the way our brain works and how we process religious belief. Read on and find out for yourself!