What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!
Science and religion are topics that are hardly ever discussed together without provoking some kind of conflict! Neuroscience has proven that this conflict is more than just hurt egos and rigid beliefs. It is deep rooted in the way our brain works and how we process religious belief. Read on and find out for yourself!