How a simple object can mean so much?
The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case! Read on to find out more!
Saudi Arabia
Why big ideas don’t happen?
As a branding professional I have always aspired to lead and enable award-winning work, the kind of stuff that gets a Cannes Lions Grand Prix! However this has been a huge challenge in Saudi Arabia. In this post I look at some of the key factors that are hindering creativity in this market in my opinion. Let me know what you think.
Vitamin Waw and Six Degrees of Separation
Ever heard of Vitamin Waw! It is an extremely potent rare form of vitamin found only in certain parts of the world. It can be a life saver, a game changer, can give you wings like the ones that not even Red Bull can match. Great thing about it, unlike other vitamins you can never …
Insight of the Year 2011
Welcome to 2012! As with every new year this year too brings with it new hope and a plethora of new year resolutions that unlike yesteryears would not be forgotten right after they are carved in stone…err…on a tablet I presume. Something tells me they too would meet a fate that is rather expected, almost …
Amateur films unearth unique insights into the Desert Kingdom
You could be excused for thinking that Saudi Arabia is one of the richest countries in the world! With a GDP per capita in the Top 50s and estimated cash reserves of over $500 billion at the end of 2010 prove this! Add to that the news of Qatar being the richest nation in the …
Amateur films unearth unique insights into the Desert Kingdom Read More »