It’s time for another change! It’s time to take things to another level! The world of retail is exciting as ever with transformative innovations revolutionizing how things are done. This marks another step for me into the world of retail.
What does strategy work look like for a shopper agency? Is it all BOGO’s and coupons or something much more? Here is a first hand perspective from a planner on the in’s and out’s of what it takes to win at shopper marketing!