The internet has been broken once again! Not by the Kardashians this time but by a Texan Mom sharing the joy she experienced when she bought herself a “Chewbacca” mask! What follows is nothing short of bizarre! Read on to find out why?
“Chewbacca Mom” – Decoding Viral Magic! Read More »
This blog post is a commentary of a training I had conducted a few months back for aspiring digital immigrants and budding digital natives. It covers the five key pillars that are essential for anyone who is looking to build their personal brand in the digital age…which should be everyone! Read more to find out how many pillars you have conquered…
Five Pillars to Digital Domination Read More »
Why do some ideas go mega viral? Why did Gangnam Style get over a billion views on YouTube? Why did “Harlem Shake” move the world? Don’t know about you but if there is anybody who DOES know the answers then it’s the Heath Brothers. Viral hits or pretty much all great ideas are simply about
Finally! After months of trying to figure out a platform for publishing my paper on Real Time Marketing I decided to publish it as an iBook! What a platform it is! It was a whole lot of fun using iBooks Author to turn this idea into a reality. It took a lot of time but
Real-Time Marketing! Are you ready? Read More »
Another year comes…another year goes! Back in 2011 I had an initiated an idea for the blog. To cover the defining moments of each year across three areas: Ideas (creativity pertaining to advertising or marketing in general), Insight (discovery around a culture, segment or simply human behavior) and Technology (something that can impact our life
Idea of the Year 2012 Read More »