W+K

No Insight! No Idea?

“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative genius needs to be fueled […]

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Old Spice – New Flame

For a brand that started out in the year 1937 as a fragrance for woman Old Spice  has certainly come a long way. For Procter and Gamble, a company known for it’s classic (read as formulaic) approach to advertising since the 1950’s that included x times of product mentions/product shots followed by media bombardment to drive

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